Strategi Pemasaran Dalam Upaya Meningkatkan Pelayanan Jasa Pada PT AeroJasa Kargo Tahun 2021

PT Aerojasa Cargo is one of the subsidiaries in business strategy group Garuda Indonesia Group Aerowisata unit which engaged transportation, tourism, hospitality, logistics and flight catering services. Tbk. The method used this research descriptive qualitative using SWOT analysis. Based on results analysis, IFE matrix shows that strength weakness factors have a total score 3.47. This indicates condition very strong internal position. Furthermore, EFE opportunity threat 3.14. Services can respond to opportunities exist right way so as avoid threats industrial market. quadrant diagram Aero Jasa Growth where favorable condition. SO strategy, obtained factor must be maintained order able take existing opportunities, ST company maximize overcome threats, WO advantage by minimizing company's weaknesses. As well WT requires companies minimize weaknesses threats.